Spudgun - Design for Print and Online Media

Ebooks and Publishing

Category : Ebooks and Publishing · No Comments · by October 29, 2015

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Ebooks and Publishing

Looking to get published? I can help you with everything from a choice of cover design to typesetting and formatting your master piece.

So whats involved, you may ask!

eBook Formats
You will hear more about eBook formats in the coming months and years as publishing moves in an increasingly digital direction. It’s important to understand that not all eBooks are created equal. Some basic knowledge about eBook formats will save you a lot of headache. While a print book can technically be digitized by creating a PDF, a PDF is not the same as an eBook. When it comes to book distribution, a PDF is not considered a valid eBook format and cannot be distributed through sites like Amazon.com and the iBookstore.  It can be easy to get overwhelmed with all the acronyms and ePublishing-related jargon, so we are providing you with a cheat sheet on the different eBook formats, file types, and the eReaders that they are compatible with.

This file type can only be recognized by the Amazon Kindle eReader and the various Kindle apps, such as Kindle for PC, Kindle for Mac and Kindle for iPad.

This file type, sometimes referred to as the “universal” eBook format, is recognized by iPad, Nook, Kobo Reader, and most other eReading devices. It’s recognized by many software eReaders, too, like Adobe Digital Editions. These programs allow people to read eBooks on their laptops or computers, rather than purchasing a separate device.

This file type is recognized by Adobe Acrobat Reader and is the format that you are probably most familiar with. PDFs can be transferred to an eReader, but it’s important to note that they cannot be purchased through eBook stores like Amazon or iBookstore. Because they do not have the same functionality as MOBI or EPUB files, PDFs are not considered a “true” eBook.

However – A Print PDF
This file type is stantard for both digital and lithographic printing. It comes with all the required printers marks including book cover bleed, registration and set at 300 Dpi etc. This is a large file format and if it is too big for email transfer, a drop box link will be provided where the print ready document can be downloaded from.

I guarantee 100% satisfaction with my services. I genuinely want you to be happy with my services. If for any reason you don’t like something, I’ll work with you to make it right. It’s that simple.

Bespoke book cover design: Through consultation we outline a design brief with you and then supply three design proposals for your consideration. I can supply your book designed for print and digital download. I can supply you with the various file types required by ebook sellers. Please contact me so I may gather the information required to both price and complete the work. Confidentiality assured at all times.

Follow the creative process to gain the most from your graphic design experience.

Category : Uncategorized · No Comments · by October 16, 2015


Artwork and file type – which file should I use or ask for?

Category : Uncategorized · No Comments · by August 31, 2015


Vector vs. Raster

First things first, what is the difference between vector and raster?

Raster images are constructed by a series of pixels, or individual blocks, to form an image. JPEGs, GIFs and PNGs are all raster images. Every photo you find online or in print is a raster image. Pixels have a defined proportion based on their resolution (high or low), and when the pixels are stretched to fill space they were not originally intended to fit, they distort resulting in blurry or unclear images. In order to retain pixel quality, you cannot resize raster images without compromising their resolution. As a result, it is important to remember to save raster files at the exact dimensions needed for the application.

Vector images are far more flexible. They are constructed using proportional formulas rather than pixels. EPS, AI and PDF are perfect for creating graphics that require frequent resizing. Your logo and brand graphics should have been created as a vector, and you should always have a master file on hand. The real beauty of vectors lies in their ability to be sized as small as a postage stamp, or large enough to fit on an 18-wheeler!

If you’re not sure whether you have a vector version of your logo, here’s a little trick for you. Call the company that printed your business cards or the vendor that embroidered your logo on a shirt.  Very often they will have a vector file of your logo that they can send to you for your records.

High Resolution vs. Low Resolution

Have you heard your designer talk about DPI or PPI? DPI stands for “dots per inch” and PPI translates to “pixels per inch.” These units of measure are essential for determining if the density of pixels in an image is appropriate for the application you are using.

The biggest thing to note when determining what DPI or PPI you require is if you are using an image for print or web. Websites display images at 72dpi, which is low resolution; however images at this resolution look really crisp on the web. This is not the case for print. Best practices for printing an image will require it to be no less than 300dpi.

Don’t try to trick the system. A lot of magic can happen in Photoshop, but creating pixels out of thin air isn’t one of them. Pulling an image off of the web and trying to get it to fit the dimensions of your print project just won’t work. You will end up with a pixelated image that appears stretched and distorted.

The Different Extensions & When to Use Them

JPEG (or JPG) – Joint Photographic Experts Group

JPEGs might be the most common file type you run across on the web, and more than likely the kind of image that is in your company’s MS Word version of its letterhead. JPEGs are known for their “lossy” compression, meaning that the quality of the image decreases as the file size decreases.


You can use JPEGs for projects on the web, in Microsoft Office documents, or for projects that require printing at a high resolution. Paying attention to the resolution and file size with JPEGs is essential in order to produce a nice looking project.

PNG – Portable Network Graphics

PNGs are amazing for interactive documents such as web pages, but are not suitable for print. While PNGs are “lossless”, meaning you can edit them and not lose quality, they are still low resolution.


The reason PNGs are used in most web projects is that you can save your image with more colors on a transparent background. This makes for a much sharper, web-quality image.

GIF – Graphics Interchange Format

GIFs are most common in their animated form, which are all the rage on Tumblr pages and in banner ads. It seems like every other day we have a new Grumpy Cat or Honey Boo Boo animated GIF. In their more basic form, GIFs are formed from up to 256 colors in the RGB colorspace. Due to the limited number of colors, the file size is drastically reduced.


This is a common file type for web projects where an image needs to load very quickly, as opposed to one that needs to retain a higher level of quality.

TIF – Tagged Image File

A TIF is a large raster file that doesn’t lose quality; it is usually used when saving photographs for print. Don’t use this file on the web; it will take forever to load!


PSD – Photoshop Document

PSDs are files that are created and saved in Adobe Photoshop, the most popular graphics editing software ever! This type of file contains “layers” that make modifying the image much easier to handle. This is also the program that generates the raster file types mentioned above.


The largest disadvantage to PSDs is that Photoshop works with raster images as opposed to vector images.

PDF – Portable Document Format

PDFs were invented by Adobe with the goal of capturing and reviewing rich information from any application, on any computer, with anyone, anywhere. I’d say they have been pretty successful so far. If a designer saves your vector logo in PDF format, then you can view it without any design editing software (as long as you have downloaded the free Acrobat Reader software) and they have the ability to use this file to make further manipulations. This is by far the best universal tool for sharing graphics.


EPS – Encapsulated Postscript

EPS is a file in vector format that has been designed to produce high-resolution graphics for print. Almost any kind of design software can create an EPS. It is more of a universal file type (much like the PDF) that can be used to open vector-based artwork in any design editor, not just the more common Adobe products. This safeguards file transfers to designers that are not yet utilizing Adobe products, but may be using Corel Draw or Quark.


AI – Adobe Illustrator Document

AI is, by far, the image format most preferred by designers and the most reliable type of file format for using images in all types of projects from web to print, etc. Adobe Illustrator is the industry standard for creating artwork from scratch and therefore more than likely the program in which your logo was originally rendered. Illustrator produces vector artwork, the easiest type of file to manipulate. It can also create all of the aforementioned file types. Pretty cool stuff! It is by far the best tool in any designer’s arsenal.



Coming soon…

Category : Uncategorized · No Comments · by August 10, 2015

Facebook Furniture – Choose a Facebook Furniture set for just €49. Includes two revisions i.e. your specifics (business name and business activity)

Artist Carpentry-Business Painters-and-Decorating Pizza-Business

Budget Logo Stock

Category : Design · No Comments · by July 30, 2015



Logo Design – Burnwell Gas

Category : Uncategorized · No Comments · by May 12, 2015


Burnwell Gas – owned and operated by Paul Byrne –  a local Leinster based gas service and repair specialist. This is the logo I designed to represent his business.

IBB Dublin – Spring/Summer Jewellery Collection Brochures

Category : Design, Uncategorized · No Comments · by May 12, 2015


Hot off the press – SPUDGUN-designed IBB’s Spring/Summer Jewellery Collection brochure for distribution to 19 jewellery businesses nationwide. This collection presents brand names like Ti Sento, Mi Moneda, Casio, Guess and more. The brochure is customised for each jewellery business with their branding and contact details on the cover and back page.

Along with the printed brochure we also supplied PDF versions and a social media pack of twenty assorted products from the catalogue for their use on social media sites including a Facebook banner.